Top Les brand for 9 years: what’s underneath LesPark's 2023 annual?
On April 8, 2023, the 2023 LesPark Annual Ceremony with the theme of "New Dream Pilot - Gathering Dreams and Moving Forward" was held in Qingyuan, Guangdong Province. In addition to honoring the anchors and teams who have made outstanding achievements in the past year, LesPark's operation and technical core leaders also shared the results of LesPark's live broadcasting in 2022 with the guilds present and released the latest development strategies and support policies for 2023.
LesPark’s founder and CEO said that in 2022, when many live broadcasting platforms’ revenue decline or growth slows down, LesPark still maintains a steady development of users and revenue, achieving more than 50% revenue growth. In the past three years, the annual growth rate of more than 50%, and we also established LesPark South China headquarters. In 2023, LesPark will continue to guarantee the continuity and longevity of its guild, so that all existing guild partners can realize longer-term development here, and at the same time, absorb more freshmen and introduce more overseas guilds for cooperation.
LesPark CTO said that in 2023, LesPark will strengthen the platform construction, optimize the live broadcast experience, expand more innovative gameplay, and unite with the live broadcast business department to do a better job in product construction and user service from the aspects of technology optimization, function update, strategy upgrade, anchor training, and other aspects of multi-dimensional.
Nine-year mission to build a lesbian brand
LesPark provides users with services such as dating, entertainment and life sharing through live broadcast and video. As a global female social platform, LesPark has more than ten million female users at home and abroad, and has maintained a stable user flow and profit growth after nine years of launch. LesPark's user base covers more than 30 countries and regions, mainly in Asia Pacific, Europe and the United States.
LesPark founder and CEO said, in the niche field facing high-pressure risks, the vigorous development of LesPark is inseparable from the enterprise's mission. In the first year of the establishment of LesPark, the enterprise's mission is clearly defined: to connect women around the world and make the world more tolerant and beautiful. As a niche platform, LesPark cares more about experience than popularity, we are committed to providing a relatively closed, safe and comfortable space for female users and anchors, so that every talented anchor can realize their values and dreams here. Facts have proved that no pain no gains, 9 years later, LesPark has become the head brand of Les in the Asia-Pacific region and absorbed many overseas guilds.
In 2023, LesPark will continue to increase investment in the boutique and diversification of live content. On the one hand, based on the existing scale of guild anchors, it will develop its content and create more head anchors as well as stars in the lesbian circle. On the other hand, LesPark will cooperate with more overseas guilds to create differentiation and diversification of content, recruit high-quality overseas anchors and focus on overseas markets. In the future, LesPark wants to be the best Les brand in the world.
Content empowers growth
In 2022, LesPark has reached in-depth cooperation with more than a hundred guilds and MCN organizations, retaining about 10,000 contracted anchors. The ceremony also had the honor of inviting representatives of anchors and guild presidents from all over the country and even overseas to come to the scene to share and exchange. In the past year, the live broadcast department has held a total of 36 events, including the Sonic Girls, annual ceremony and other events, through the activities also cultivated more excellent guild.
On the night of the annual ceremony, LesPark invited the award-winning guild Xijiaxingchuang's president Naixi on behalf of the best partners award to deliver a speech. At the same time, LesPark also invited the anchor to perform, which made the atmosphere to the next level.
At the same time, the rapid fragmentation tendency of short video and live broadcasting has quietly changed, now, "content" is the strongest and most powerful thing of all short video and live broadcasting platforms. Platforms and users will connect through excellent content. "LesPark also realized the change of this environment early, and we will create more intriguing UGC and original content to maintain the advantages of ourselves.
In the coming year, LesPaek will continue to focus on excellent content, through expanding online activities and organizing more events to stimulate the production of high-quality content and high-quality anchors, such as the Baihua Plan, and the 4th Sonic Girls. On the other hand, more offline activities will be held to complete the content production in a more intuitive and more participatory form, breaking down the barriers between online and offline.
Cooperate to move forward
LesPark Annual Ceremony is the most important guild policy release and honor awarding meeting on the platform every year, in order to commend those anchors and teams who have made outstanding achievements on the LesPark in the past year. While reviewing the achievements of the past year, it also looks forward to the development of the coming year. As a very important partner of LesPark, the platform will support more high-quality guilds to become S-ranked guilds, or even S+-ranked guilds, which is our most important project this year. Compared to popular platforms such as Kwai, Tik Tok, and WeChat, LesPark is a niche, but because of our own attributes and mission, LesPark always has a reason for existence and value! Let's work together to make impressive and extraordinary achievements! At this meeting, a total of 19 awards were given out, including the annual top guild, annual outstanding guild, annual outstanding guild, etc. A total of 30 guilds won the awards.
At the end of the ceremony, the development direction of LesPark in 2023 was also announced, which will increase the technical investment in innovative gameplay, focusing on the enhancement of the live room experience, including new forms of interaction in the live room, new games in the live room, beautification of the live room and so on, so that the interaction between the user and the anchor will be more convenient. LesPark would like to see more partners joining our community this year! Provide a better opportunity to communicate and show their own, let us create a good performance, and gather dreams forward.
